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The News is Out: We’ve Raised $7M New Funding!
We’re excited to announce this morning on TechCrunch that we’ve raised $7M in series B funding from NEA, with participation from GRP and First Round Capital. This new capital will enable us to hire...
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Can In-Image Advertising Predict the Presidential Election?
by Tony Winders, SVP of Marketing Just for fun, we decided to compare the latest presidential election polls, both nationally and in key battleground states, with the available in-image advertising...
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CEO Update & March Newsletter
Clients, Partners and Friends, As the visual web continues to evolve, so does in-image advertising and the growth of GumGum. Over the past year our team has nearly tripled in size, and we’ve run...
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In-image Advertising: Native by Proxy?
Just one of GumGum’s automotive ads featuring “native advertising” capabilities without defining it as such. This ad for the Magic Mike DVD release appears over an image of one of the film’s stars; an...
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Cat’s Pride Case Study Featured at ad:tech
We couldn’t be more proud to present our campaign for Cat’s Pride® Fresh & Light® cat litter at ad:tech San Francisco this week. During the session, “Native Ads, Images and New Must-Haves in the...
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Leasing a Soul and Building Better Companies (PandoDaily Post)
This article, authored by GumGum CEO Ophir Tanz, was originally published by PandoDaily on August 28, 2013. Institutional investment in tech entrepreneurs dates back 50 years or so and, during that...
View ArticleWhere Images and Ads Hook Up
For a long time, we’ve wanted to use video to bring to life the concept of in-image advertising in a fun and clever way, and this week we launched an entertaining 40-second spot we think does just...
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Happy New Year From the GumGum Team!
As we conclude a truly remarkable year, we’d like to express our sincerest gratitude to the many clients, partners, advisors and friends who made 2013 so unforgettable. We’re especially proud of...
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Images Connect Brands to the Red Carpet
The 86th Academy Awards on Sunday will feature big-name advertisers seeking to associate with the glitz and glamour of the red carpet. Pepsi, GM, JC Penny and American Express are just a few of the...
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GumGum Leads Report on In-image Ads
We’re proud to announce the release of the “In-image Advertising Primer” by the Interactive Advertising Bureau, which we co-authored alongside other members of its Image-Based Advertising Working...
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Viewability is No Guarantee of Being Seen
Yesterday the Media Rating Council published its long-awaited Viewable Ad Impression Measurement Guidelines and lifted its “advisory” against transacting business on the basis of its new viewable...
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